An interesting news item that I discovered recently.
Business InsiderRunning goes ‘viral’ in once sports-shy FranceBusiness Insider”It’s true that the French are slightly behind Anglo-Saxon countries on the need to get themselves in shape,” said Thomas Godard, business unit manager for sports brand Adidas in the country. But the company has noted “a genuine explosion of running in …and more »…Running goes ‘viral’ in once sports-shy France – Business Insider
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